Black Friday sales are living proof the world’s gone mad.
Why do people queue up for hours, then grapple with each other like they’re recreating a wildlife scene from a Sir David Attenborough show and all for the sake of a marginally cheaper telly baffles me.
At Ashworths we enjoy a bit of retail therapy like most people but when it comes to Black Friday we say thanks, but no thanks.
It’s not just Amazon sellers, supermarkets and other online retailers, who believe that slashing prices is a good way of gaining business. I’ve seen some estate agencies do it too with fees so low it leaves me thinking ‘how can they charge that and still give a good level of service and expertise?’
The trouble is they can’t and a ‘Black Friday’ approach to estate agency doesn’t work.
And here’s why?
Over the many years I’ve been an agent I’ve looked on in horror as agencies try this cheap and cheerful route but become unstuck. It’s an unsustainable business model and the client suffers.
Ridiculously low fees mean something has to give and it’s usually the level of client care and knowledge.The old adage - you get what you pay for is particularly true in the world of property.
Like everyone else I love a bargain but some cost corners are not worth cutting. And what seems a cheap option often turns out more expensive in the long run.
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Thanks for reading,
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